"Don't wish it were easier, wish you were better. Don't wish
for fewer problems, wish for more skills. Don't wish for less
challenges, wish for more wisdom."
Building a brand on the back of a celebrity is only slightly less
risky than juggling chainsaws. One bad move and it's a bad day.
Accenture PLC saw trouble enough for their brand in Tiger Woods' bad
press to find an exit. But, Tag Heuer and Nike Golf are READ THE WHOLE STORY