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What is Search Engine Optimization (SEO)?

Put as simply as I can, SEO and SEM (search engine marketing) is the process of getting your web site up to the top - or close to the top - on Yahoo, Google and the rest of the search engines. Yahoo, ask.com, MSN, and Google are the biggest search engines, but there are thousands of smaller ones. If you’re a chiropractor in Memphis, good SEO work would bring your business to the top of Yahoo when someone who is looking for a chiropractor types in "chiropractor Memphis".

The term "search engine optimization" is now being replaced by the more appropriate term for what we do - search engine marketing.

When is the best point in the web design and development process to implement SEO?

Alpha and omega. The moment you start designing your site, you want to think "SEO" - and you want to keep thinking it throughout your process.

What tells search engines what keywords are relevant?

The search engine companies send out data collectors called "spiders" or "robots" that jump from site to site, gathering all the content and going to links to see the rest of the site and other sites. There are millions of spiders and robots all doing their work at the same time.

What does SEO consist of?

There are a lot of things to consider when optimizing your site for search engines. Here are some of the most important Do's and Don'ts:

Is SEO right for my business?

YES. Whether you have products, service, or an idea, a newsletter, information about fishing at your favorite place, a book to sell, a church, if your running for office - SEO (or search engine marketing) can bring you people that are interested in what you do! There is always someone looking for your subject on the web no matter what it is. SEO brings you that much closer to them, so that they can find you.

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