"The more sand that has escaped from the hourglass of our life, the clearer we should see through it."
Jean Paul
Checkmate
Brilliant move by a local BMW dealer in responding to a national Audi ad. Audi’s 2009 A4 ad on the left side of the
street says “Your move, BMW.” Santa Monica BMW comes back with an M3 ad across the street that says “Checkmate.” Now
that’s advertising.
13 Golden Rules to help you grow in a poor economy
by Clay Campbell
I gave a speech to a packed house of business owners; they gathered to hear me speak
about how they can get
big results from their small ad budget by doing certain things and avoiding others.
I gave case studies to show them many ways to grow a business even in a poor economy such as we are in now.
But nothing I can say is more relevant than Ole Norman Lambert's 13
Golden Rules of doing business. The sign out front says the restaurant is “The Only Home of Throwed Rolls.”
This is a portion of a chapter in an upcoming book with the working title: Marketing 101 Rich Ideas
to Help Your Business in a Poor Economy.
Here are the 13 Golden Rules from Lambert's Cafe in Sikeston Missouri.
- As the Bible says, "Do unto others as you would have them do unto you.
- "Always offer our guest at least one service they can't receive anywhere else."
- "You, our guest, are very important, you are the reason we are here! THANK YOU!"
- "We need you, our guest, much more than we need ourselves."
- "You, our guest, are always right."
- "It's our job to take care of you, if we don't someone else will."
- "If we make a mistake, we will correct it immediately!"
- "Our simple but powerful rule: Always give you, our guest, more than you expect to get."
- "You are our guest; guests in our home, not clients or customers, but guests."
- "Good enough for some is not good enough for us."
- "The difference between ordinary and extra-ordinary, is: give that little extra."
- "Quality rather than quantity matters, we offer BOTH."
- "We do simple things, but in exceptional ways!"
I challenge you to implement these in your business. We have adopted these 13 as our own, as well
as a few more ideas besides. As a result, (business owners are always wanting to see the results)
in an industry that is down 25%, our tourism attraction in Kentucky is
up about 20% over last year and we sold out every one of the 1800 seats to see Ray Stevens.
Perhaps now would be a good time to have a complimentary meeting with a Wizard of Ads Partner. Links to their websites and blogs are listed down the right side of The Wizard Times. Hundreds of their articles with free insightful advice can been seen at www.americansmallbusiness.com 2009 would be a great year to attend a class at the Wizard Academy 21st Century Business School in Austin Texas. What is the Wizard Academy?
See you next week.
Clay Campbell
Wizard of Ads
PS. Need help to attract more customers and grow your business?
