"If you put all your strength and faith and vigor into a job and try to do the best you can, the money will come."
Lawrence Welk

Take note. The small things matter.
By Paul Boomer - Wizard of Ads

Supply the small things people don't expect. It's a big step to using Signaling Theory and adding to the Personal Experience Factor.

After leaving my family for a trip, I realized I'd forgotten to bring the one thing that helps me stay connected - the charger for my cell phone. Upon looking up addresses for area cellular companies with no avail, I asked the concierge at the Amway Grand Plaza Hotel if they knew of any retail locations. No. But we have extras in the back if you'd like to use one. What kind of phone do you have?

Amway Grand Plaza Hotel anticipates the small things people forget or loose and provide them to you - free of charge. Often times hotels provide toothpaste, shampoo, mouthwash and other small items and that's great. But, they provided something that'd otherwise cost $38+. That was a nice surprise.

What can you provide people will appreciate but don't think of? The everyday things. Look around you. Take ideas from other industries.

Adding little details gives me more of a reason to talk about you to my friends. Isn't that what you want? I know the next time I'm in Grand Rapids, MI, I'll be staying at the Amway Grand Plaza Hotel.


Nine Immediate Steps to Better Your Website
by Paul Boomer

Wizard of Ads Partner Paul Boomer is coming to Paducah Kentucky Tuesday March 17th.

How would you like to see a 7 time increase of effectiveness from your website? How about 17 times?

Wizard of Ads partner, Paul Boomer, has helped small businesses do just that with some results helping to create an additional $994,000 of revenue for the business. Paul has also helped to create:

  • A 217% increase in signups for online education courses
  • An increase of overall sales by 12% by redesigning a website
  • Increased visitor engagement of 276% netting an additional $275,000 from new advertising partners

Paul may not be able to duplicate those results for every business. But with his ability to look at your website as your 24-hour digital sales person, there is no doubt he can help you use your website to increase your top-lne revenue.

You'll walk out of this 90-min lunch with a wealth of knowledge you can immediately implement on your website - most of them for free.

Will you be left wondering? Join us at The Pasta House in Paducah on March 17th from 11:30 - 1pm

This quote by Chuck Swindoll was never more appropriate than it is in the present state of the economy.

"The longer I live, the more I realize the impact of attitude on life.

Attitude, to me, is more important than facts. It is more important than the past, than education, than money, than circumstances, than failures, than successes, than what other people think or say or do. It is more important than appearance, giftedness or skill. It will make or break a company, a church, a home.

The remarkable thing is we have a choice every day regarding the attitude we will embrace for that day. We cannot change our past, we cannot change the fact that people will act in a certain way. We cannot change the inevitable. The only thing we can do is play on the one string we have, and that is our attitude, I am convinced that life is 10% what happens to me and 90% how I react to it.

And so it is with you - we are in charge of our attitudes."

Perhaps now would be a good time to have a complimentary meeting with a Wizard of Ads Partner. Links to their websites and blogs are listed down the right side of The Wizard Times. Hundreds of their articles with free insightful advice can been seen at www.americansmallbusiness.com 2009 would be a great year to attend a class at the Wizard Academy 21st Century Business School in Austin Texas. What is the Wizard Academy?

See you next week.

Clay Campbell
Wizard of Ads

PS. Need help to attract more customers and grow your business?